Hybrid Pricing Gets Aggressive

Thursday, April 2nd, 2009

Toyota and Honda seem poised to go head to head in the battle for hybrid supremacy. In response to Honda’s introduction of the Insight, now on sale in the U.S. for $20,470 plus delivery, Toyota has taken the pruning shears to the price tag of its upgraded Prius in Japan to just $20,750.
The third-gen Prius, [...]