Can Baard Eker Save Saab?

Thursday, June 18th, 2009

Devotees of Saab will be pleased to learn (via a report from Reuters) that Baard Eker, the Norwegian designer poised to swoop in and save the brand by getting investors in Norway and the U.S. to pony up the bucks, has hopes of rejuvenating the “soul and spirit” of the Swedish automaker. In fact, he [...]