Houston and Nissan: A Partnership for an EV Future

Monday, February 22nd, 2010

According to a report by Reuters printed by Auto News, Houston, a city whose wealth and prominence was established by its oil and gas companies, now wants to be the electric car capital of the world.

Speaking at an event on February 5 to promote the all-electric Nissan Leaf, Houston mayor Annise Parker said, “We are the Petro Metro, but we are also a car city. To have an electric vehicle that appeals to a car culture will make the real difference for market penetration.”

The Leaf, a five-passenger vehicle that can travel 100-miles on a single charge, hopes it will be that car, not just for Houston, but for other cities like San Francisco, that are actively forging alliances with car makers and power companies. These metropolitan areas don’t just want to bring EVs to their streets, they want to see electric charging stations to their street corners.

In Houston, Nissan has brokered a deal with both the city and Reliant Energy to construct public charging stations. These efforts are key in overcoming the doubts of would-be buyers fearful of being stranded with no juice under the hood.

General Motors will be debuting its much-anticipated Chevrolet Volt later this year, and partnerships like the one Nissan has struck with the city of Houston could be key to the car’s success. The Houston metropolitan area has about 4.5 million cars and trucks ticking off approximately 86 driving miles a day.

Promoting the EVs in tandem with charging stations is a win/win for all concerned. Thanks to the recession, power utilities in the United States have seen demand drop off about 5% over the past two years. Widespread adoption of electric vehicles serves multiple masters:

  • It gives the auto industry exciting new products.
  • Electric vehicles cater to environmental concerns.
  • EVs will help lessen our nation’s dependence on foreign oil.
  • Charging stations will generate jobs in cities where they are located.
  • Cities like Houston with air-quality problems will gain access to more federal funds if they can cut emissions.
  • A new area of electrical use will reclaim some lost profits for the power utilities.

Critics of electrical vehicles have long pointed to the lack of infrastructure as a significant stumbling block to the cars’ practicality. Partnerships with cities and power companies who have their own problems to solve could make that criticism go away, and give products like the Leaf and the Volt the leg up they need to be real contenders in the world of alternative-powered vehicles.

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