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They’ve had a professional relationship since 1919, but General Motors, Co. announced this morning that it had plans to move its remaining Chevrolet advertising work from Campbell-Ewald to another ad agency.

Jim Campbell, U.S. vice preside for Chevrolet marketing shared in a statement, “We thank Campbell-Ewald for their many years of dedicated and loyal service on the Chevrolet brand and for the many campaigns such as See the USA in your Chevrolet, The Heartbeat of America, Like a Rock and American Revolution.” He continued, “Over the coming months we will transition the business to Publicis Worldwide, which has recently been handling our car and crossover brands.”

Campbell-Ewald has been working with Chevy since 1919, and after doing initial work on the brand became the agency of record in 1922. This makes Chevrolet the ad company’s oldest and largest account, but last year, GM allowed other agencies to tackle some of the work for the Chevrolet brand, and the accounts for the Malibu, Equinox, and Traverse were moved to the American offices of the Paris-based Publicis Groupe SA, which owns Worldwide.

Campbell-Ewald, which began doing business this year under the new label “C-E” is owned by Interpublic Group, and is based in Detroit.

Source: Automotive News.

Filed under: Chevy, GM, In the News by Mel