Honda Tops Consumer Reports Customer Perception Survey
Tuesday, May 18th, 2010According to a recent report in Consumer Reports, Honda has made top scores in a survey of customers’ opinions of service and quality among seven major brands of automobiles.
The survey, which was conducted by the Consumer Reports National Research Center, rated Honda, as well as Ford, Nissan, Chevrolet, Toyota, Hyundai and Chrysler. 1,700 consumers, representing a nationally representative sample of adults with at least one vehicle in their household, were interviewed via phone calls, and asked to share their perceptions of customer service and quality commitment.
Honda scored at the top – overwhelmingly so – in both categories, scoring 71% and 73% respectively, with Ford and Nissan in the second and third positions. In fifth place (surprisingly high, considering the woes the Japanese automaker has been going through) was Toyota, with Hyundai and Chrysler trailing the others by a large margin.
Here’s an image of the actual survey results:
