GM, Campbell-Ewald Part Ways

Friday, April 23rd, 2010

They’ve had a professional relationship since 1919, but General Motors, Co. announced this morning that it had plans to move its remaining Chevrolet advertising work from Campbell-Ewald to another ad agency.
Jim Campbell, U.S. vice preside for Chevrolet marketing shared in a statement, “We thank Campbell-Ewald for their many years of dedicated and loyal service [...]

GM to Add Brake-Overrides by 2012

Monday, April 5th, 2010

In the wake of continuing investigations into Toyota’s sticking pedal issues, General Motors Co. has announced that by the end of 2012, it will be adding more brake-override systems to its vehicles. Earlier today, it said that such systems will be added to all of their models worldwide that have automatic transmissions and electronic [...]

GM Turns to Social Media to Keep Customers Happy

Friday, March 26th, 2010

Ford isn’t the only major automaker reaching out to customers with social media. GM is actually using SM techniques to keep customers happy in a post-bailout world.
According to the folks at LeftLaneNews, GM vice chairman Bob Lutz has stated that while his company used to build cars to fill segments without paying much attention [...]

No More Hybrid Tax Credits – Plug-Ins Get Funded Instead

Wednesday, March 17th, 2010

Hybrid Cars reported earlier this month that Ford is about to become the third automaker to lose its federal tax incentives for gas-electric hybrid cars. Toyota’s tax credits for hybrids went away at the end of 2007, and Honda’s hybrid credits ended at the beginning of last year.
Those tax credits were part of a [...]

Congressional Panel Suggests Breaking Up GMAC

Thursday, March 11th, 2010

News out of Washington, D.C. is pretty grim for GMAC Inc. Automotive News is reporting that a congressional panel said today that the company still lacks a business plan even after receiving more than $17 billion from the government, and that the Treasury Department has been lax about requiring the bank to repay taxpayers. [...]