Honda Crosstour: Media Darling?

Thursday, February 4th, 2010

Attention sports fans: while you’re kicking back watching the Super Bowl, don’t be surprised if you see an animated squirrel packing away cargo to the tune of Kool & the Gang’s “Funky Stuff.” And don’t worry, nothing’s wrong with you’re tv. The squirrel spot is simply part of the new multi-platform advertising campaign developed by [...]

Honda’s Mendel Says Change is Inevitable

Wednesday, January 13th, 2010

Whether you are currently comparing 2010 Honda Accord prices, or are waiting for the commercial launch of the CR-Z hybrid, you can expect some change in the way automobile sales are handled as we move further into the twenty-first century.
In fact, John Mendel, executive vice president for automobile sales at American Hondo Motor Co [...]