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	<title>CarSeekBlog &#187; Subaru</title>
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	<link>http://www.carseekblog.com</link>
	<description>because there&#039;s more to cars than merely driving</description>
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		<title>Subaru Idling IN Plant for 3 More Days, But Not Cutting Pay</title>
		<link>http://www.carseekblog.com/2011/04/13/subaru-idling-in-plant-for-3-more-days-but-not-cutting-pay/</link>
		<comments>http://www.carseekblog.com/2011/04/13/subaru-idling-in-plant-for-3-more-days-but-not-cutting-pay/#comments</comments>
		<pubDate>Thu, 14 Apr 2011 06:08:29 +0000</pubDate>
		<dc:creator>Mel</dc:creator>
				<category><![CDATA[Subaru]]></category>
		<category><![CDATA[Indiana plant]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Subaru Legacy]]></category>
		<category><![CDATA[Subaru Outback]]></category>

		<guid isPermaLink="false">http://www.carseekblog.com/?p=612</guid>
		<description><![CDATA[Earlier today, Subaru announced that its plant in Lafayette, IN will be closed for an additional three days spread over the next couple of weeks, while the company attempts to reduce production in order to maintain equilibrium with the short supply of some parts that come from Japan. According to Subaru, the plant will be [...]]]></description>
			<content:encoded><![CDATA[<p>Earlier today, Subaru announced that its plant in Lafayette, IN will be closed for an additional three days spread over the next couple of weeks, while the company attempts to reduce production in order to maintain equilibrium with the short supply of some parts that come from Japan.</p>
<p>According to Subaru, the plant will be idled on the 15th, 18th and 25th of April. It has already been subject to idles over the past two weeks, in order to prevent certain vehicle parts from running completely out. The Lafayette plant produces the <a href="http://www.carseek.com/reviews/subaru/legacy/">Subaru Legacy</a> and <a href="http://www.carseek.com/reviews/subaru/2011-outback/">Subaru Outback</a> for the North American market. </p>
<p>Production of the Toyota Camry, which is also built in Subaru&#8217;s Indiana plant, will not be affected. </p>
<p>Representatives of Subaru say that employees will be able to work their full shifts, filling the time with training or maintenance duties that aren&#8217;t related to assembling vehicles, which means they won&#8217;t lose any pay. </p>
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		<title>Media Monday: Subaru &#8211; Best Resale Value</title>
		<link>http://www.carseekblog.com/2011/04/11/media-monday-subaru-best-resale-value/</link>
		<comments>http://www.carseekblog.com/2011/04/11/media-monday-subaru-best-resale-value/#comments</comments>
		<pubDate>Mon, 11 Apr 2011 19:31:20 +0000</pubDate>
		<dc:creator>Mel</dc:creator>
				<category><![CDATA[Media Monday]]></category>
		<category><![CDATA[Subaru]]></category>
		<category><![CDATA[resale value]]></category>
		<category><![CDATA[Used Cars]]></category>

		<guid isPermaLink="false">http://www.carseekblog.com/?p=606</guid>
		<description><![CDATA[Last November, the folks at Kelly Blue Book declared that Subaru was the brand with the best resale value &#8211; surpassing Toyota and Honda. They even made a video about it. Enjoy!]]></description>
			<content:encoded><![CDATA[<p>Last November, the folks at Kelly Blue Book declared that <a href="http://www.carseek.com/reviews/subaru/">Subaru </a>was the brand with the best resale value &#8211; surpassing Toyota and Honda. </p>
<p>They even made a video about it. </p>
<p>Enjoy!</p>
<p><iframe title="YouTube video player" width="499" height="311" src="http://www.youtube.com/embed/-AFedClP-rc" frameborder="0" allowfullscreen></iframe></p>
]]></content:encoded>
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		<title>Subaru Updates Brand Slogan</title>
		<link>http://www.carseekblog.com/2010/11/03/subaru-updates-brand-slogan/</link>
		<comments>http://www.carseekblog.com/2010/11/03/subaru-updates-brand-slogan/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 20:44:41 +0000</pubDate>
		<dc:creator>Mel</dc:creator>
				<category><![CDATA[Buying Trends]]></category>
		<category><![CDATA[Economy]]></category>
		<category><![CDATA[Subaru]]></category>

		<guid isPermaLink="false">http://www.carseekblog.com/?p=420</guid>
		<description><![CDATA[Automotive News reported yesterday that Subaru, the only car brand to show increased American sales over the last three years, has revealed its new global brand slogan: &#8220;Confidence in Motion.&#8221; The slogan will go into use after Subaru debuts a new concept car which embodies the new theme at this month&#8217;s Los Angeles Auto Show, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.autonews.com">Automotive News</a> reported yesterday that Subaru, the only car brand to show increased American sales over the last three years, has revealed its new global brand slogan: &#8220;Confidence in Motion.&#8221; The slogan will go into use after Subaru debuts a new concept car which embodies the new theme at this month&#8217;s Los Angeles Auto Show, according to Ikuo Mori, president of Fuji Heavy Industries, Ltd. </p>
<p>According to representatives of Fuji, which builds Subaru vehicles, the new slogan reflects the company&#8217;s focus on safety and engineering as well as its ongoing commitment to innovations that match the changing needs of its customers. </p>
<p>If the numbers are anything to go by, <a href="http://www.carseek.com/reviews/subaru/">Subaru has much to be confident about</a>. It posted a 25% increase in October U.S. sales, and has a year-to-date gain of 23 percent &#8211; more than twice the industry advance. Two years ago, in 2008, Subaru was the only carmaker to increase American sales in a collapsing market, and last year it was one of three. It&#8217;s also on target to recover from a loss last fiscal year. </p>
<p>Mori unveiled the new tag line yesterday, along with a revised earnings forecast for the fiscal year which ends on March 11, 2011, in which he doubled is net income outlook to $597.7 million (50 billion yen) compared to last year&#8217;s $196.7 million net loss. Earlier predictions were for a net profit of $298.9 million. </p>
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		<title>Media Monday: 2010 Subaru Outback</title>
		<link>http://www.carseekblog.com/2010/08/23/media-monday-2010-subaru-outback/</link>
		<comments>http://www.carseekblog.com/2010/08/23/media-monday-2010-subaru-outback/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 01:12:55 +0000</pubDate>
		<dc:creator>Mel</dc:creator>
				<category><![CDATA[Media Monday]]></category>
		<category><![CDATA[Subaru]]></category>
		<category><![CDATA[2010 Subaru Outback]]></category>

		<guid isPermaLink="false">http://www.carseekblog.com/?p=334</guid>
		<description><![CDATA[Subaru has always been known for interesting ad campaigns. This year, they continue to remind people to &#8220;love the road you&#8217;re on,&#8221; especially if you&#8217;re driving a 2010 Subaru Outback.]]></description>
			<content:encoded><![CDATA[<p>Subaru has always been known for interesting ad campaigns. This year, they continue to remind people to &#8220;love the road you&#8217;re on,&#8221; especially if you&#8217;re driving a <a href="http://www.carseek.com/reviews/subaru/2010-outback/">2010 Subaru Outback</a>. </p>
<p><object width="450" height="286"><param name="movie" value="http://www.youtube.com/v/0aMEbCwCv-U?fs=1&amp;hl=en_US&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6&amp;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/0aMEbCwCv-U?fs=1&amp;hl=en_US&amp;rel=0&amp;color1=0x006699&amp;color2=0x54abd6&amp;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="450" height="286"></embed></object></p>
]]></content:encoded>
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		<title>Recall Alerts from Subaru and BMW</title>
		<link>http://www.carseekblog.com/2010/07/23/recall-alerts-from-subaru-and-bmw/</link>
		<comments>http://www.carseekblog.com/2010/07/23/recall-alerts-from-subaru-and-bmw/#comments</comments>
		<pubDate>Sat, 24 Jul 2010 00:34:48 +0000</pubDate>
		<dc:creator>Mel</dc:creator>
				<category><![CDATA[BMW]]></category>
		<category><![CDATA[Recall Announcements]]></category>
		<category><![CDATA[Subaru]]></category>
		<category><![CDATA[recall]]></category>

		<guid isPermaLink="false">http://www.carseekblog.com/?p=305</guid>
		<description><![CDATA[There are two recalls in the news today. First, Subaru has issued a recall of more than 800 of the 2010-2011 Outback and Legacy models with six-speed manual transmissions. According to the National Highway Traffic Safety Administration, the recall was triggered by a manufacturing error. Apparently some of the manual transmissions on the affected models [...]]]></description>
			<content:encoded><![CDATA[<p>There are two recalls in the news today. </p>
<p>First, Subaru has issued a recall of more than 800 of the 2010-2011 Outback and <a href="http://www.carseek.com/reviews/subaru/2010-legacy/">Legacy</a> models with six-speed manual transmissions. </p>
<p>According to the National Highway Traffic Safety Administration, the recall was triggered by a manufacturing error. Apparently some of the manual transmissions on the affected models are missing a lubrication hole in the transfer case. Without proper lubrication of the gears, eventually, breakage will occur, which will lead to power loss, and even cause the car to crash. The recall affects models built between April 28th and June 23rd. </p>
<p>Beginning August 6th, Subaru dealers and owners can get their vehicles repaired. Either the dealer will drill the lubrication hole, or certain gears will be replaced at no charge. </p>
<p>For more information, Subaru can be contacted toll-free at 800-782-2783. </p>
<p>BMW has also issued a recall, for roughly 6,100 2010 and 2011 <a href="http://www.carseek.com/reviews/bmw/5-series-sports-wagon/">5 Series</a> Grand Turismos, in this case for a fuel sensor that may be faulty. The sensor has a lever that may become wedged against the fuel tank, resulting in incorrect fuel readings on the instrument cluster. </p>
<p>Specifically, the fuel gauge in the dashboard could display a greater amount of fuel than is actually in the tank. An empty tank could result in the vehicle stalling, or increase the likelihood of an accident. </p>
<p>Affected vehicles were built between January 12th and July 1st. </p>
<p>No fix or notification date has been provided to the NHTSA, but BMW can be contacted by phone at 800-525-7417. </p>
<p>The NHTSA also has a general hotline for recall information: 888-327-4236. </p>
]]></content:encoded>
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		<title>Subaru Joins the On-Board Wi-Fi Trend</title>
		<link>http://www.carseekblog.com/2010/07/16/subaru-joins-the-on-board-wi-fi-trend/</link>
		<comments>http://www.carseekblog.com/2010/07/16/subaru-joins-the-on-board-wi-fi-trend/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 22:20:36 +0000</pubDate>
		<dc:creator>Mel</dc:creator>
				<category><![CDATA[Subaru]]></category>
		<category><![CDATA[Technology at Work]]></category>
		<category><![CDATA[wifi]]></category>

		<guid isPermaLink="false">http://www.carseekblog.com/?p=296</guid>
		<description><![CDATA[Subaru announced recently that they&#8217;ve joined the in-car Wi-Fi trend. A mobile internet system will be an available option in the 2011 Subaru Outback, at a cost of $499, plus a $35 activation fee, and then another $29/month on top of that. The Japanese automaker will cover the first three months of the subscription fee. [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_297" class="wp-caption aligncenter" style="width: 430px"><a href="http://www.carseekblog.com/wp-content/uploads/2010/07/wifi-subaru.jpg"><img src="http://www.carseekblog.com/wp-content/uploads/2010/07/wifi-subaru-420x227.jpg" alt="" title="wifi-subaru" width="420" height="227" class="size-medium wp-image-297" /></a><p class="wp-caption-text">PhotoCredit: Subaru | Click to enlarge</p></div>
<p>Subaru announced recently that they&#8217;ve joined the in-car Wi-Fi trend. A mobile internet system will be an available option in the 2011 <a href="http://www.carseek.com/reviews/subaru/2010-outback/">Subaru Outback</a>, at a cost of $499, plus a $35 activation fee, and then another $29/month on top of that. The Japanese automaker will cover the first three months of the subscription fee. </p>
<p>The Subaru option is not significantly different from similar systems being offered in vehicles from Chrysler and GM. </p>
<p>We, along with many other auto industry bloggers, including the folks at <em>Kicking Tires</em>, are not strong proponents of in-car Wi-Fi. For a lower installation fee, and slightly higher monthly charges  ($40-60/month), both Verizon and Sprint offer mobile Wi-Fi hotspots, and unlike the in-car models, these are portable beyond the confines of one&#8217;s vehicle &#8211; you can even bring them with you on vacation or business trips and use them in rental cars or RV&#8217;s. </p>
<p>Nevertheless, we are glad that Subaru continues to stay even with or ahead of the trends. </p>
]]></content:encoded>
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		<title>Cinema Sunday: 2011 Subaru WRX STI</title>
		<link>http://www.carseekblog.com/2010/04/18/cinema-sunday-2011-subaru-wrx-sti/</link>
		<comments>http://www.carseekblog.com/2010/04/18/cinema-sunday-2011-subaru-wrx-sti/#comments</comments>
		<pubDate>Mon, 19 Apr 2010 04:46:09 +0000</pubDate>
		<dc:creator>Mel</dc:creator>
				<category><![CDATA[Cinema Sunday]]></category>
		<category><![CDATA[New & Notable]]></category>
		<category><![CDATA[Subaru]]></category>
		<category><![CDATA[STI]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[WRX]]></category>

		<guid isPermaLink="false">http://www.carseekblog.com/?p=210</guid>
		<description><![CDATA[Courtesy of Motor Trend, and we&#8217;re taking a break from TALKING about new things in the auto industry today, and showing you instead. From the 2010 Auto Show, here&#8217;s a video of the debut of the 2011 Subaru WRX STI:]]></description>
			<content:encoded><![CDATA[<p>Courtesy of <a href="http://www.motortrend.com">Motor Trend</a>, and we&#8217;re taking a break from TALKING about new things in the auto industry today, and showing you instead. From the 2010 Auto Show, here&#8217;s a video of the debut of the 2011 <a href="http://www.carseek.com/reviews/subaru/">Subaru</a> WRX STI:</p>
<p><object width="580" height="360"><param name="movie" value="http://www.youtube.com/v/W5zh6aL89vk&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;color1=0x2b405b&#038;color2=0x6b8ab6&#038;border=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/W5zh6aL89vk&#038;hl=en_US&#038;fs=1&#038;rel=0&#038;color1=0x2b405b&#038;color2=0x6b8ab6&#038;border=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="580" height="360"></embed></object></p>
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		<title>The End of AWD for Subaru?</title>
		<link>http://www.carseekblog.com/2010/03/12/the-end-of-awd-for-subaru/</link>
		<comments>http://www.carseekblog.com/2010/03/12/the-end-of-awd-for-subaru/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 03:48:48 +0000</pubDate>
		<dc:creator>Mel</dc:creator>
				<category><![CDATA[Re-imaginings & Retro-fittings]]></category>
		<category><![CDATA[Subaru]]></category>
		<category><![CDATA[AWD]]></category>

		<guid isPermaLink="false">http://www.carseekblog.com/?p=169</guid>
		<description><![CDATA[Popular automotive blog LeftLane News is reporting a rumor that Subaru may be using rear wheel drive on their version of the FT-86, instead of the traditional Subaru all-wheel drive. The FT-86 is the automaker&#8217;s upcoming sports coupe, and the word on the street is that the driving factor in going to RWD instead of [...]]]></description>
			<content:encoded><![CDATA[<p>Popular automotive blog <a href="http://www.leftlanenews.com">LeftLane News</a> is reporting a rumor that Subaru may be using rear wheel drive on their version of the FT-86, instead of the traditional Subaru all-wheel drive. The FT-86 is the automaker&#8217;s upcoming sports coupe, and the word on the street is that the driving factor in going to RWD instead of AWD is money. All-wheel drive costs too much. </p>
<p>Can there be a<a href="http://www.carseek.com/reviews/subaru/2009-impreza/"> Subaru</a> without AWD? The folks at LeftLane News are as shocked as we are, writing,<br />
<blockquote>There is no doubting that all-wheel drive is one of, if not the biggest selling point that has long been a trademark quality of Subaru. For years the automaker has stood by the drivetrain setup because it preached about the added safety and performance of all-wheel drive. Although the company’s latest slogan may be, “Love. It’s what makes a Subaru, a Subaru,” many enthusiasts believe that it is all-wheel drive that makes a Subaru, a Subaru.</p></blockquote>
<p>If Subaru <em>does</em> switch to RWD on the 216A sports coupe (that&#8217;s the codename for the Subaru version of the car that Toyota calls the FT-86) there will be precious little to distinguish it from Toyota&#8217;s model. Already, rumors are saying that both cars will share the same 200 HP, 2.0-liter Subaru boxer engine. </p>
<p>As this design year progresses, it will be interesting to watch what happens. Will Subaru end its use of AWD across the board, or simply redesign this coupe so that it&#8217;s intentionally similar to the Toyota variant? Will Subaru find the money to keep AWD. </p>
<p>We can only watch, and wait. </p>
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		<title>Short on Subarus?</title>
		<link>http://www.carseekblog.com/2010/02/26/short-on-subarus/</link>
		<comments>http://www.carseekblog.com/2010/02/26/short-on-subarus/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 06:39:53 +0000</pubDate>
		<dc:creator>Mel</dc:creator>
				<category><![CDATA[Buying Trends]]></category>
		<category><![CDATA[Subaru]]></category>
		<category><![CDATA[Outback]]></category>
		<category><![CDATA[rumors]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.carseekblog.com/?p=155</guid>
		<description><![CDATA[Subaru was one of the few auto makers to show a sales increase for 2009 &#8211; theirs rose roughly 15% while industry-wide there was a 21% decrease in sales. This year, Subaru dealers are trying hard to match that upward trend, and already, they&#8217;re seeing a massive increase in sales of the 2010 Legacy and [...]]]></description>
			<content:encoded><![CDATA[<p>Subaru was one of the few auto makers to show a sales increase for 2009 &#8211; theirs rose roughly 15% while industry-wide there was a 21% <em>decrease</em> in sales. This year, Subaru dealers are trying hard to match that upward trend, and already, they&#8217;re seeing a massive increase in sales of the <a href="http://www.carseek.com/reviews/subaru/2010-legacy/">2010 Legacy</a> and <a href="http://www.carseek.com/reviews/subaru/2010-outback/">Outback</a> models, since their respective launches.</p>
<p>According to a report posted under the &#8220;rumors&#8221; section of <a href="http://www.automobilemag.com">Automobile Magazine</a>&#8216;s blog, however, there&#8217;s a possibility that we may see a shortage of Subarus by Spring. </p>
<p>Here&#8217;s the deal: Both the Legacy and the Outback are built in Subaru&#8217;s plant in Lafayette, Indiana, a plant that has its employees working overtime and on weekends in order to keep up with an increasing demand for all-wheel-drive vehicles. As of February 24th, the supply for those two models was enough for about ten days, and when reporters spoke with the company, COO Tom Doll said that the company&#8217;s &#8220;biggest challenge&#8221; was to keep dealers well stocked, so that they could continue to increase sales. </p>
<p>When asked for confirmation of the actual number of Outbacks and Legacies in stock, Phil Porter, chairman of the Subaru National Dealer Advisory Board told representatives of industry authority <a href="http://www.autonews.com">Automotive News</a> that it was impossible to say, &#8220;&#8230;because we don&#8217;t have excess inventory.&#8221;</p>
<p>Speculation abounds, with auto-industry bloggers all offering their opinions on the actual availability of these two Subaru models. (As the driver of a ten-year-old Forester myself, I can attest to this: Subarus are absolutely worth the money, and they live up to the hype). </p>
<p>So what <em>do</em> we know for sure? Here&#8217;s a rundown:</p>
<ul>
<li>Current inventory of <em>other</em> Subaru models is at a 30-day supply, which is half the industry standard.</li>
<li>The Lafayette, IN, plant is being modified for greater production capability this April.</li>
<li>In January, 2010, Subaru had already realized sales that were 28% greater than January of 2009.</li>
<li>Mr. Porter believes the plant refit and resulting production increase will allow the Japanese automaker to surpass last year&#8217;s record.</li>
</ul>
<p>One other thing we know for sure: Subaru is one company to watch over the coming months. </p>
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