Brakes Never Applied in 60% of Toyota Crashes, NHTSA Says

Wednesday, August 11th, 2010

Industry authority Automotive News is reporting this morning from Toyota. It seems that information from onboard data recorders shows that in at least 35 of the 58 crashes blamed on unintended acceleration, the drivers never hit the brakes. At all. In addition, the National Highway Traffic Safety Administration (NHTSA) said there was no evidence [...]

Media Monday: Toyota – Nostalgia Sells

Monday, August 9th, 2010

If you’ve been watching TV this summer, you know that Toyota’s current ad campaign is all about people telling the stories of their history with the brand. Nostalgia sells, apparently. The current ad, however, isn’t generally run in it’s entirety during normal commercial breaks.
Here’s the whole, 35-second version of the “Boller Camry Tree” television [...]

Automakers, Industry Analysts Surprised by Upswing in Full-Sized SUV Market

Friday, July 30th, 2010

It’s no secret that car buying trend news has been pretty much devoted to hybrids, plug-in electric hybrids, and fully electric cars for the past few years, and that’s fine, because going green is important, but something you may not find out from the nightly news is that there’s been a new upsurge in the [...]

Toyota Launching 3 More Green Cars by 2012

Friday, July 9th, 2010

LeftLane News is reporting on the latest from Toyota. The automaker, which has always been at the front of the green tech movement, has committed to launching at least three new green vehicles by 2012.
According to a company representative, the new vehicles will include a plug-in version of the Prius, a battery electric vehicle, [...]

Coming Soon: 7-Seat Toyota Prius?

Tuesday, June 1st, 2010

HybridCars is reporting that the much-rumored expansion to the Toyota Prius line might actually happen, thanks to a Motor Trend scoop about a slightly-stretrched Toyota Prius known as the “Alpha.”
While there is no way the Prius Alpha could ever be considered a minivan – it’s only a foot longer than the current base model, for [...]