A Luxury Car as Best All Around in the Middle of a Recession? Seriously?
Wednesday, February 24th, 2010Considering the fact that Toyota executives including CEO Akio Toyoda are currently being peppered with questions from Congress about recalls and safety issues, it seems especially ironic that Consumer Reports just named the Lexus LS 460L as their Best Car Overall for 2010 as part of their annual Top Picks list.
Granted, the Lexus line has not suffered from the braking and acceleration issues present on models branded directly with the Toyota name, but what really gives pause here is the message the selection sends in the middle of a recession with unemployment hovering around 10% nationally and exceeding that figure regionally and by socioeconomic class. The LS 460L has an MSRP of $76,572.
Sure, it’s a great vehicle, scoring 99 out of 100 on the survey’s rating scale. Sure, the description on the survey page talks about a luxury sedan that “pampers passengers with a comfortable ride and luxurious driving environment.” Sure, you can get a spiffy, optional self-parking system. Yeah, it has a 380hp V8 and gets 21 miles to the gallon overall. Oh, and there’s a hybrid version.
But the truth of the matter?
The vast majority of Americans will probably never be able to afford a car like this again — if they ever could. This is a best overall pick that speaks to the bygone days of credit fueled excess that landed us where we are — in national and international financial hot water. Is this really the best message to send to Americans who just want a reliable, fuel-efficient, affordable car?
Yes, you can drill down through the list and find that the Hyundai Elantra SE at $18,695 was named the top Small Sedan, but clearly reviewers still have their eyes on luxury in a land of famine. Shame on you, Consumer Reports. Stick the Lexus models over in the pie-in-the-sky dreamer list where they belong and find a car all of us can realistically hope to own. Showcase that car and you encourage carmakers to put their creativity and their excellence where it solidly belongs — in cars that operate cleanly and efficiently and are affordable.