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	<title>CarSeekBlog &#187; rumors</title>
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	<description>because there&#039;s more to cars than merely driving</description>
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		<title>Short on Subarus?</title>
		<link>http://www.carseekblog.com/2010/02/26/short-on-subarus/</link>
		<comments>http://www.carseekblog.com/2010/02/26/short-on-subarus/#comments</comments>
		<pubDate>Sat, 27 Feb 2010 06:39:53 +0000</pubDate>
		<dc:creator>Mel</dc:creator>
				<category><![CDATA[Buying Trends]]></category>
		<category><![CDATA[Subaru]]></category>
		<category><![CDATA[Outback]]></category>
		<category><![CDATA[rumors]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.carseekblog.com/?p=155</guid>
		<description><![CDATA[Subaru was one of the few auto makers to show a sales increase for 2009 &#8211; theirs rose roughly 15% while industry-wide there was a 21% decrease in sales. This year, Subaru dealers are trying hard to match that upward trend, and already, they&#8217;re seeing a massive increase in sales of the 2010 Legacy and [...]]]></description>
			<content:encoded><![CDATA[<p>Subaru was one of the few auto makers to show a sales increase for 2009 &#8211; theirs rose roughly 15% while industry-wide there was a 21% <em>decrease</em> in sales. This year, Subaru dealers are trying hard to match that upward trend, and already, they&#8217;re seeing a massive increase in sales of the <a href="http://www.carseek.com/reviews/subaru/2010-legacy/">2010 Legacy</a> and <a href="http://www.carseek.com/reviews/subaru/2010-outback/">Outback</a> models, since their respective launches.</p>
<p>According to a report posted under the &#8220;rumors&#8221; section of <a href="http://www.automobilemag.com">Automobile Magazine</a>&#8216;s blog, however, there&#8217;s a possibility that we may see a shortage of Subarus by Spring. </p>
<p>Here&#8217;s the deal: Both the Legacy and the Outback are built in Subaru&#8217;s plant in Lafayette, Indiana, a plant that has its employees working overtime and on weekends in order to keep up with an increasing demand for all-wheel-drive vehicles. As of February 24th, the supply for those two models was enough for about ten days, and when reporters spoke with the company, COO Tom Doll said that the company&#8217;s &#8220;biggest challenge&#8221; was to keep dealers well stocked, so that they could continue to increase sales. </p>
<p>When asked for confirmation of the actual number of Outbacks and Legacies in stock, Phil Porter, chairman of the Subaru National Dealer Advisory Board told representatives of industry authority <a href="http://www.autonews.com">Automotive News</a> that it was impossible to say, &#8220;&#8230;because we don&#8217;t have excess inventory.&#8221;</p>
<p>Speculation abounds, with auto-industry bloggers all offering their opinions on the actual availability of these two Subaru models. (As the driver of a ten-year-old Forester myself, I can attest to this: Subarus are absolutely worth the money, and they live up to the hype). </p>
<p>So what <em>do</em> we know for sure? Here&#8217;s a rundown:</p>
<ul>
<li>Current inventory of <em>other</em> Subaru models is at a 30-day supply, which is half the industry standard.</li>
<li>The Lafayette, IN, plant is being modified for greater production capability this April.</li>
<li>In January, 2010, Subaru had already realized sales that were 28% greater than January of 2009.</li>
<li>Mr. Porter believes the plant refit and resulting production increase will allow the Japanese automaker to surpass last year&#8217;s record.</li>
</ul>
<p>One other thing we know for sure: Subaru is one company to watch over the coming months. </p>
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